Corona-tine 2020

We will never forget March 2020, when the world as we knew it began to change dramatically. Sure, it’s not comparable to World Wars or The Great Depression, but daily life shifted radically. No longer were kids going to school. No longer were we commuting to work. Webinars, FaceTime meetings, and Zoom became part of the daily vernacular. We couldn’t even go to the grocery store without being 6ft away from each other, wearing a face mask, and waiting our turn in line to get in (so we didn’t overcrowd the store).

My inner introvert was overjoyed — I’ve been training for this moment my whole life!


And then, I started watching my beloved hospitality / food / event industry crumble. Friends were losing their jobs. Colleagues were losing their minds trying to navigate government financial aid and how their businesses were going to pivot to stay afloat. And worst of all, the California governor mandated that no gatherings could be held – at first it was 50. Then it was 10.

This meant no going to restaurants. No parks. No church. And you guessed it… no weddings. When the county clerk closed its doors indefinitely, it signalled the end of weddings as we know it.

Luckily, the wedding / hospitality / foodie industry is full of creatives.

*CreĀ·aĀ·tive /krēĖˆÄdiv/ |Ā nounĀ |1. a person who is creative, typically in a professional context.

Some of my favorite catering companies (Coast Catering and Continental Catering, most notably) began offering drive-up pick ups of their delicious foods — even offering a “date night!”

date night

Super awesome, right?

I’m sure every industry is wiping their whiteboards clean and going back to the drawing board. It’s like someone hit the RESET button on the world and this is our chance to get it “better.” I don’t think there’s ever a rightĀ or wrongĀ per say – only different ways to do business.

For me, this reset is an opportunity to write again, to re-evaluate my processes, and to find creative ways to make your event planning experience even more seamless. And just *HOW* can I do that? Well, stay tuned for the next blog!

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